For this project I was responsible for designing the brand for an independent spa located in Bath including colourways, typography, and tone, as well product labels.
Brief: Branding
Client: Natural Bath Works
Year: 2022
Client: Natural Bath Works
Year: 2022
A couple of potential branding directions for the product label. One direction takes a 'light' colour approach, while another takes on a 'dark' colour approach.
The final product label designed. In the end, the light colour approach was chosen, as it allows for graphics to stand out more on the label. This can be seen with the graphic of the figs and vanilla, which make it easier for users to quickly identify the product variation.